Built on Family. Backed by Vision.

Dutch Rusk began in 1984 from the garage of Klaas Van de Geest in Nelson, New Zealand. With a single van and a commitment to hard work, Klaas started delivering products to local stores with honesty, consistency, and care. As his sons joined the journey, the business expanded and moved into its first warehouse in 1988, building a loyal customer base across the South Island.

What started as a family-run venture has grown into a well-known name in wholesale distribution. Today, Dutch Rusk operates from a purpose-built facility in Nelson and is proudly part of Worthy, one of New Zealand’s most respected business groups. Our focus remains on genuine service, strong relationships, and delivering products people love.

From Local Deliveries to National Scale

Dutch Rusk’s growth has been shaped by constant evolution. What began with a modest selection of gummies and the launch of our own Dragon Sweets brand gradually expanded into a diverse portfolio of drinks, novelty items, and international favourites from New Zealand, Australia, the USA, and beyond.

As demand increased, we invested in building smarter operations. The opening of our purpose-built distribution center in Nelson marked a turning point, giving us the capacity and efficiency to serve more customers with speed and reliability. With every milestone, Dutch Rusk has strengthened its commitment to innovation, scale, and trusted partnerships across the country.

Looking Ahead with Purpose

The future of Dutch Rusk is built on the strong foundation of its past and the strategic leadership of Worthy. With the acquisition in 2025, Dutch Rusk is entering a new phase of growth, supported by the scale, experience, and innovation of a company that has already transformed industries.

We are committed to expanding our reach across both the North and South Islands, strengthening our presence in retail, convenience, and new distribution channels. With continued investments in people, technology, and operational systems, Dutch Rusk is positioned to serve a new generation of retailers and consumers throughout New Zealand.

Our goal is clear. We will remain agile, nurture strong relationships, and deliver the brands people trust and enjoy. Dutch Rusk is not just growing. We are evolving with a focus on service, sustainability, and long-term success.

Serving Over

2k

stores in New Zealand

Our core values

We aim higher every day. From product selection to service delivery, we hold ourselves to the highest standards and constantly look for ways to improve how we operate and how we serve.

We believe growth is a habit. Whether it's learning a new skill, improving a system, or discovering a better way to serve customers, we focus on progress every single day.

Humility drives our success. We believe in teamwork over ego, and results over recognition. Every win is shared, and every challenge is faced together.

We value the speed of decision-making and execution over waiting for perfection. We focus on taking quick,decisive steps, recognising that speed is everything in business

We think ahead for long-term success that uplifts the whole team. We embrace our responsibilities, working for the benifit of the entire company, not just individual teams. We take on any challenge with confidence and a can-do attitude, with each of us saying, "I've got this, regardless of the job"

Don't take our word for it...

  • Dutch Rusk is a pleasure to work with, all of the reps we have had are friendly and get the job done for us without hassle making the ordering process quick and easy. We always receive our orders on time and rarely have any issues with stock upon arrival.

    I definitely see us working with Dutch Rusk for the foreseeable future.

    Hayden
    Caltex Avonhead

  • I have been dealing with Dutch Rusk since 2021 and have been very impressed with the representatives I have had contact with in that time. My current rep, Michelle Dent, is very knowledgeable about the products she has available, both new and old, as well as knowing what sells well, making sure we get the best price and having fun in the process.

    Ben Street
    Site Manager, Challenge Culverden

  • Just wanted to let you know I have always had great service from Chris always willing to help. I have been working for UCSA for 3 years now and when I have had an issue with orders or Delivery, he is always quick to get it sorted and lets me know the outcome. Whether its chasing up couriers or checking orders. We have a great working relationship

    Kelli Lewis
    Chiltons manager, University of Canterbury Students' Association

  • I have had an excellent working relationship with Dutch Rusk now for nearly 6 years. The product is good quality, and deliveries timely and accurate. All communications with the team have always been clear, helpful, and friendly.

    I enjoy the relationship we have grown and have no hesitation on recommending them to future customers or suppliers.

    Jeannette
    LOLLY SHOP

  • I have found that of all our suppliers Dutch Rusk has been the most consistent with ordering, deliveries and product information.

    Having a local Rep visit onsite weekly makes my job so much easier as that face-to-face interaction promotes chat about what’s upcoming product wise and promotions.

    Karyn Young
    Grab & Go Tahuna-Stoke (Erstwhile Mobil)

  • Michelle has been our rep for many years. She is one of our favourite reps that we see through our doors. She is always a pleasure to have in our store; she is always polite and kind to us and our customers when she is here. She is very knowledgeable with the products she is selling and ensures we have the best product suited to our store. Any issues we have she is always ready and available to help.

    She is the best.

    Nicole
    Tai Tapu Challenge
  • WELL TRUSTED
    Over 100k customers
  • SUPER FAST
    With Express delivery
  • EXPERT HELP
    Five days a week
  • BEST PRICES
    Unbeatable value